I translate & transform the difficult & the complex into simple yet clever ways. I’m an expert in conceptualizing & providing the best physical / visual form for an idea to potentialize its content.


I believe in the power of conceptualizing ideas and one’s own life. The personal is political because it is through living that we find common truths, thus avoiding the abominable realm of generalizations. In the same way, transiting between the personal and the political allows an anecdote to become a concept.


My work with visuality revolves around invisibility (including mental images that generate great ideas). Invisible does not mean lack of form or color, that which lacks matter. Invisible is what we’ve gotten used to and see as ‘normal’. Invisible is that which we don’t speak, what doesn’t stand out, what is silenced. My mission is to make silence visible.